How can Home Improvement companies build new relationships and maintain current relationships online and offline

In the age of social media, every business needs both an online and offline component to its community building strategy? Chris Brogan recently sat down with John Doyle, the Director of Technology and Communications at Long Island home improvement company, Alure, to explain how he uses offline opportunities to connect with customers to build upon the company's online relationships. As a community representative and social media speaker, offline gatherings put John Doyle's passion and the company's culture in front of the community. Social media changes how one businesses impact how one keeps relationships going with customers after events.

How Empathy Can Help Your Business Build a Strong Community

Building community trust is good business for home improvement companies like Alure. In this segment, John Doyle, the Director of Technology and Communications at Alure Home Improvements explains to Chris Brogan how empathy towards customers is an essential part of building strong off and online ties within business communities.  As John explains, empathy in online relationships is just as important in offline relationships. For home improvement companies, using social media to respond to negative customer feedback can turn difficult situations into positive ones.