In the age of social media, every business needs both an online and offline component to its community building strategy? Chris Brogan recently sat down with John Doyle, the Director of Technology and Communications at Long Island home improvement company, Alure, to explain how he uses offline opportunities to connect with customers to build upon the company's online relationships. As a community representative and social media speaker, offline gatherings put John Doyle's passion and the company's culture in front of the community. Social media changes how one businesses impact how one keeps relationships going with customers after events.
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