Wednesday, September 28, 2011

How Home Improvement Company's Can Grow Their Community through Social Media

John Doyle, the Director of Technology and Communications at Long Island home improvement company, Alure,  has used his company's active social media presence to build a robust on and offline community.  By listening and paying attention to what the customers say, Alure has built trust and given community members incentive to advocate for them.  Sitting down with Chris Brogan, Doyle explains that by delivering relevant social media content that takes into account the requests, feedback and frequently asked questions, Alure has positioned itself to be of great use to its rapidly growing community.   

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