Chris Brogan recently sat down with John Doyle to discuss why listening is so critical to Alure Home Improvement's customer relationships. As John describes, every opportunity Alure Home Improvements has to answer a prospective customer question via social media or search, builds the company's reputation in the industry and in its community. On the other side, listening through social media channels also allows Alure to respond to customer feedback and criticism in public arenas. Doyle uses specific examples of how Alure has turned customer's attitudes around by simply responding to them in public. In the online world, people are not used to being heard, so it blows them away when they are.