Building community trust is good business for home improvement companies like Alure. In this segment, John Doyle, the Director of Technology and Communications at Alure Home Improvements explains to Chris Brogan how empathy towards customers is an essential part of building strong off and online ties within business communities. As John explains, empathy in online relationships is just as important in offline relationships. For home improvement companies, using social media to respond to negative customer feedback can turn difficult situations into positive ones.
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